004: Deep Dive with Natalie Lynch

Julie sits down with Natalie Lynch, a digital strategy producer and founder of Cinch Media, a company designed to amplify the reach of Australian stories. In this engaging episode Natalie dives deep into the rapid changes in the screen industry and explains why a digital strategy is key to thriving in the future, not just for your show but also for production companies. She offers insights on who is leading the way and how to build an audience in a fragmented media landscape.