007: Deep Dive with Michelle Melky

Julie sits down with Michelle Melky, Global Creative Director of Amplify, who dives into the rapidly evolving landscape of the creator economy and the future of storytelling. Michelle had delivered countless hours of cutting edge online content and has a deep understanding of the “Creator-Verse” and Gen Z audiences. She talks about creating a hit series on Tik Tok and we discuss how we are moving away from traditional influencers to a new era of creators who are shaping their careers and impacting the entertainment industry.