026: Deep Dive with Sam Jockel

Kirsty talks to Sam Jockel, Producer of Australian parenting documentary Seen, which has reached over 30,000 audience members and gone into profit within 4 months of release. Sam comes from outside the film industry, as a serial entrepreneur with expertise in community building across multiple businesses. Seen is her first feature film, and she used her business background to build a hybrid release model, working with distributor Bonsai Films. This is a must-listen episode for anyone interested in building audiences and community around a project. Sam openly shares her experience, including how difficult the process was, and whether it was worth it to challenge the norms of distribution.