031: Deep Dive with Steve Jaggi

Julie talks to prolific producer Steve Jaggi, founder of Jaggi Entertainment, about how he has built one of Australia’s busiest independent studios. Steve unpacks his cradle-to-grave business model - spanning development, financing, production, post, VFX and distribution - and why being relentlessly audience-focused has been key to his global success. He shares candid insights into why legacy systems are struggling, how micro dramas and influencer-led casting are reshaping the industry, and why Australian producers must urgently rethink cost structures and audience engagement. Steve also reflects on AI, direct-to-consumer models, and what kind of leadership is needed to stop the industry’s “slow-moving train” from derailing.