035: Deep Dive with Farhad Meher-Homji

What does it take to build a thriving, sustainable creative business in the new media landscape? Julie Eckersley dives into the fast-evolving world of digital creators with Farhad Meher-Homji, Co-Founder and Head of Strategy at Changer Studios - an organisation that’s helped tens of thousands of creators in over 40 countries turn passion into profession. Farhad breaks down how the creator economy has matured from the fringes of entertainment into a powerful mainstream force and why the smartest creators now think like entrepreneurs. He unpacks how to build a content strategy that actually works, how to read audience data beyond the vanity of subscriber counts, and why psychographics - understanding why your audience connects - is the secret weapon of modern storytelling.