065: Deep Dive with Nico Lockhart

YouTube strategist Nico Lockhart, founder of Team Falco, joins Aven Yap to pull apart what it really takes to build kids’ IP on a digital-first platform. Nico has a decade of experience across traditional and digital platforms, and facilitated the inaugural Kids IP Incubator run by Screen Australia and the Australian Children’s Television Foundation. He explains why creativity and distribution are now one process, why the best creators start with a thumbnail rather than a script, and why most channels take two to three years to build their audience. This is a practical roadmap for anyone creating in the kids’ space or thinking about how to find your audience on YouTube.