075: Deep Dive with Arran Birchenough

Aven Yap speaks with Arran Birchenough from our sponsor Getty Images in the show's first deep dive into archive. Busting the stereotype that archive is only relevant for historical documentaries, Arran explains why it matters for scripted and factual producers alike. He unpacks the difference between copyright and intellectual property rights, and how the same shot can carry very different risk depending on the story and how it's used. Arran also shares his story of joining Getty in 2001 at the time of the September 11 attacks, and talks about Getty's ethically trained AI tool. If you've ever had questions about licensing images or footage for use on a project, this is a great place to start.