Loani - Rachel Maxine Anderson & Rae Choi

In this episode, Loani Arman speaks with Rachel Maxine Anderson and Rae Choi about their work on Ina, a six part online series, and how they built an audience without waiting for anyone to green light the series but themselves. They discuss how working in short form for an online audience pushed them to be more personal and more specific with the series, why trusting your audience matters more than trying to protect them, and how creative constraints forced them to make smarter production decisions. They also talk about building a direct relationship with an audience on social media, controlling your own marketing strategy, getting immediate feedback from audiences, and making decisions without waiting for a commissioner’s approval. This episode is sponsored by ⁠Getty Images⁠, home to market-leading creative and editorial content from the world’s best photographers and videographers. http://www.gettyimages.com